Please! Don’t Create A Content Marketing Strategy Just for Content’s Sake
Feeding the content marketing machine is not easy at all, and that is why many business owners fall into the trap of creating random content just to have something to market. They believe that they have to put out fresh new content regularly to keep up with the competitors. Creating content with the sole purpose of keeping up is a major mistake as this leads to poor texts based on topics that are already covered up.
8 Biggest Mistakes Content Marketers Make and How to Avoid It
Join Ellen Gomes, Sr. Content Marketing Manager at Marketo, to discuss the top eight content marketing mistakes—from content writing, to process, to distribution—and how you can avoid them.
Walford Guillaume | IG – wallywall$treet