The Importance of Having Relevant Content
People will ignore your content if it just rehashes content they can find in other articles on the Internet. Spend some time and come up with new solutions and angles of approach for old problems. This is the only way if you want to position yourself as an authority in the industry. Your content should be thorough and thought-provoking. This will make you stand out from the crowd.
Watch as Justin Amendola, Vice President SMB Online Strategy at Pitney Bowes, discusses the importance of content and how you can make sure it’s relevant to your audience.
Source: Pitney Bowes (YouTube)
Photo credit: European Parliament #PICsocial conference