Vertical Marketing Explained in a Nutshell | The Wally! Digital Group Blog

Vertical Marketing Explained in a Nutshell

Vertical Marketing Explained in a Nutshell | The Wally! Digital Group Blog

A vertical market is the type of market that focuses on a specific demographic or industry (a.k.a a “niche market”). The companies that opt for vertical marketing generally create products aimed at a certain type of consumer – or try to make their products appealing to existing consumers from that “niche.” Vertical marketing sits in contrast with horizontal marketing, whose aim is to appeal to as many groups of consumers as possible.

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