Content creation can be time-consuming and expensive. If you keep producing new content without considering upgrading the old one, you are throwing money away. You can re-optimize, reuse and revamp your old content by adding new useful info such as videos, images, maps or tools or by upgrading it with recent statistics, data and research. You can also make the old content optimized for mobile users.
Creating a Digital Content Factory – Scott Abel
In this clip from his session at Content Marketing World 2015, Scott Abel (Editor, The Language of Content Strategy & Chief Strategist, The Content Wrangler) demystifies the benefits of intelligent content for content marketers and outlines the changes needed to get started.
Source: Content Marketing Institute