Learn How to Creating a Vertical Marketing Campaign
Vertical marketing is a strategy focused on customers. It doesn’t matter if the product is directed towards a certain demographic niche or simply has an application that could seem appealing to a certain audience. What everyone needs to know is that a vertical marketing campaign has certain demographic desires and needs.
For example, let’s say that a power tool-making company suddenly decided to make a vertical marketing campaign that appeals to private contractors. In order to do that, they would first have to analyze the private contractors and what they value in the tools that they use. Also, the company could analyze the trends and see which tools are most in demand, further appealing to contractors. Generally, careers in vertical marketing use professionals with a certain skill set which they apply to creating a product. Here are a few examples of career paths that could use vertical marketing:
- Product Designer
- Market Researcher
- Web Designer
Each specialist is responsible for creating products directed at a certain audience, depending on the target demographics. The above mentioned are just examples since anyone with a certain skill set can choose vertical marketing, as long as it is directed towards that certain niche.
By Andreea | TWDG Contributor