Here’s How You Can Avoid This From Happening to You
Florida Attorney General Pamela Jo “Pam” Bondi (R) was challenged by Anderson Cooper about her role in the fight against marriage equality for members of the LGBT community in Florida.
What made this interview interesting is when Anderson Cooper mention (at the 4:12 mark) he took a look at the Attorney General’s twitter history for the last year and found tweets addressing “National Dog Month“, “National Dog Appreciation Day“, “Shelter Dog Month“, but no mention about “Gay Pride Month“.
Anderson was questioning the AG’s agenda live on TV and ask if she truly believed that she was a champion of the gay community. And if she is a champion of the LGBT community in Florida why haven’t she express this publicly prior to the Orlando Shooting.
“Do you really think that you’re a champion of the gay community?” – Anderson Cooper
Attorney General Bondi could have saved herself from all this drama with Anderson Cooper had she employed a social media manager to supervise all online conversations concerning her public and private affairs.
Since I can’t go back in time to help her manage her twitter account I figure I take this opportunity to share these helpful tips so you can avoid making the same error as Attorney General Pam Bondi.
Focus on creating a regular cadence of content
If you take a look at Attorney General’s Bondi’s twitter account you’ll notice as of September, 2015 she’s been tweeting 1 to 3 times per month which is something I highly recommend our clients NEVER to do.
If you can’t dedicate the time to engage with your online community at least an hours a day (which can be spread out to 15/mins every 3/hrs) than you two have options:
- Hire a social media manager
- Don’t open an account
Share content that resonates
Great content can help you attract new followers to your community. Keep them engaged every chance you get and remember to be social. Instead of lecturing, carry a two-way dialogue with your followers or non-followers. This is a major strategy you should employ across all social media platforms.
Take this opportunity to learn more about your audience to be an effective communicator outside of twitter.
Analyze your social metrics
Monitor each content you’re sharing online and measure each impressions, likes, retweets, and replies. I like to use Social Report to get a clear understanding of which content is resonating as well as identifying which platform is more popular with our audience.
These are just a few helpful tips that will get you in the right track in avoiding a social media crisis similar to Attorney General Bondi, As always if this posting was very helpful, please share this with the rest of the world.
If you’d like to share another helpful tip that I forgot to point out, please comment below, so I can update it on the site.
By: Walford Guillaume