Are You Focusing Way Too Much on SEO and Less on Creating Exciting Content?
SEO is crucial, but the problem arises when your main goal in creating content is to achieve high search rankings. When you do that, the content will not focus anymore on what readers want, and it will become all about targeting keywords.
Instead of focusing only on keyword optimization, you can write a long-form, comprehensive content on the themes that your audience wants to find out more. After you have done this first step, move on to finding the keywords that you should build into your content.
You neglect content maintenance
Content creation can be time-consuming and expensive. If you keep producing new content without considering upgrading the old one, you are throwing money away. You can re-optimize, reuse and revamp your old content by adding new useful info such as videos, images, maps or tools or by upgrading it with recent statistics, data and research. You can also make the old content optimized for mobile users.
You are not adding a new perspective
People will ignore your content if it just rehashes information they can find in other articles on the Internet. Spend some time and come up with new solutions and angles of approach for old problems. This is the only way if you want to position yourself as an authority in the industry. Your content should be thorough and thought-provoking. This will make you stand out from the crowd.
Run through this list and see which of these mistakes you’re making and fix them as soon as possible.
By: Andreea (TWDG contributor)