How Should Brands Plan Their Content Distribution Strategy?
Content creation is the base of the content marketing pyramid. After you create it, you also need a plan to promote and distribute it.
Watch as Jack Swayne, Chief Strategy and Analytics Officer at iProspect, gives his views on how to implement an effective content distribution strategy.
When you create your content marketing workflow, you must also come up with a strategy for how, when and where you will distribute what you create. This will help you avoid creating content that will fail to bring the expected leads and sales.
Source: Econsultancy (YouTube)