Content Marketing Mistakes and Ways To Avoid Them
Although the content is among the most important elements for any company and business, many entrepreneurs do not spend a lot of time on it. Content is the binding agent between business and consumers, so the better the content, the easier to build an audience and turn them into loyal followers.
In case you are wondering why your content marketing strategy is not as effective as you would expect, here are 2 common mistakes (related to content creation and distribution) you might have made but didn’t realizing it.
You are creating content just for content’s sake
Feeding the content marketing machine is not easy at all, and that is why many business owners fall into the trap of creating random content just to have something to market. They believe that they have to put out fresh new content regularly to keep up with the competitors. Creating content with the sole purpose of keeping up is a major mistake as this leads to poor texts based on topics that are already covered up.
Take a step back and listen to what your audience has to say. What do they ask you on social media and via email? What do they want and need? How can you use your knowledge and authority to offer content that they can find useful and exciting?
You don’t have a plan to distribute and promote the content
Content creation is the base of the content marketing pyramid. After you create it, you also need a plan to promote and distribute it. When you create your content marketing workflow, you must also come up with a strategy for how, when and where you will distribute what you create. This will help you avoid creating content that will fail to bring the expected leads and sales.
By Andreea (Contributor)