What You Need to Know about Email Marketing in 2016
6 Helpful Tips that Will Challenge Your E-mail Skills
6 Helpful Tips that Will Challenge Your E-mail Marketing Skills
Email is still one of the strongest marketing tools you can use to reach your customers or prospects. If you’re a realtor agent you understand the importance of staying connected with your clients daily.
Email marketing brings a return of 4,300% and is more cost effective than other methods of marketing.
Before you launch a successful email campaign you’ll need to know all the email marketing essential points. Following are some tips for realtors who want to initiate with email marketing strategy.
Choose a Good Email Marketing Provider
The very first step to get started with email marketing is to choose a reputable email marketing provider who is an expert in high quality customer service and excellent deliverability. Having the best email marketing provider will help you throughout your email marketing journey and will make it easier for you to deliver your messages to your subscriber’s inbox.
Attention-grabbing Subject Lines
Once you are in the inbox of your subscriber, now you need to work on the subject line of your email because this is the first thing that appears on the screen when you sign in. however, this is the most difficult part of your email. No one will even bother opening your email until the subject is interesting enough to grab the attention of your subscriber.
It is proven that at least 35% of people open an email solely based on the subject line. Therefore, you really need to spend a lot of time in creating an interesting subject line that grabs your reader’s attention and make them feel like opening the email immediately because doing so could benefit them.
Email content plays a significant role in email marketing. Once you’ve created an attention-grabbing subject line, your email content should be straight forward and shareable. In other words if the content will not encourage the recipient to “forward” your e-blast content to their friends or colleagues. They probably will scan your content or worst mark it as a spam. The information written inside an email should ask a question and offer a solution. Therefore, be sure every campaign is unique and fun.
Including images in your email can benefit you a lot. Not every email needs to have images but the ones that ought to have; must be delivering a message to your subscribers. Only display images that are interesting and relevant to your audience.
Email template matters a lot when it comes to email marketing. Subscribers pay much attention to an email template including things like, clean layouts, readable font and appropriate color schemes. In addition, over a 53% of people open up emails on their mobile devices. So make sure that your template is mobile-friendly in order to grab your user’s attention. We are a big fan of Mail Chimp because of their user friendly approach in developing an attractive and responsive email template.
Including interactive elements in email can help you in email marketing. The elements like “bonus” links can allow your users to forward an email to a friend who can help in spreading your email marketing strategy to a wider audience. Also, social share buttons can allow your users to share the email content on various social media networks. This element has increased clicks through rates by 158%.
By: Emma Manning