The difference between SEO & SEM?
The fundamental concept of digital marketing is base on a customer centric approach. This approach will help business owners (like yourself) understand how people are viewing and using their product/services online.
So you might be wondering how can we (The Wally Digital Group) find and reach the right prospects as well as inform them how your business has the solution to their problem?
Well, SEO & SEM play a key role in bringing more traffic to your site. SEO (Search engine optimization) is the process of affecting the visibility of a website in a search engine’s organic results by rewriting the content on your website.
SEM (Search engine marketing) is the process of affecting the visibility of a website through paid advertising in search engine sites. It’s important to note that advertisers (you) only pays the publisher (Google) when your ad is clicked on the site.