What is the Difference Between Push and Pull Marketing

What is the Difference Between Push and Pull Marketing

What You Need to Know about Push & Pull Marketing

Pull marketing is the process of attracting leads rather than applying more work-heavy traditional push marketing approaches. Pull marketing is often associated with digital marketing.

A Few Examples of Pull Marketing:

  • Advertising and mass media promotion
  • Word of mouth/mouse
  • Customer relationship management
  • Sales promotions and discounts

In the other hand, Push marketing is defined as a promotional strategy in which a business attempts to get their message in front of their potential customers without them having a desire or interest to buy the product or learn more about it. .

A Few Examples of Push Marketing:

  • Trade show promotions
  • Direct selling to customers in showrooms or face to face
  • Packaging design to encourage purchase
  • Point of sale displays

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