Watch: Are You Creating Content Just for Content's Sake???

Watch: Are You Creating Content Just for Content’s Sake???

Too Much Irrelevant Content Can Do More Hard than Good!

Feeding the content marketing machine is not easy at all, and that is why many business owners fall into the trap of creating random content just to have something to market. They believe that they have to put out fresh new content regularly to keep up with the competitors.

Watch as Salma Jafri shares her method of finding the right content for your brand.

Creating content with the sole purpose of keeping up is a major mistake as this leads to poor texts based on topics that are already covered up.

Take a step back and listen to what your audience has to say. What do they ask you on social media and via email? What do they want and need? How can you use your knowledge and authority to offer content that they can find useful and exciting?

Photo Credit: generations lost in the www via (license)

Photo Credit: Sebastiaan ter Burg Crypto Design Awards 2016 via (license)

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