4 Helpful Social Media Strategies for Small Auto Dealerships
For anyone in ownership of a small auto dealerships, you’ll no doubt be aware of the immense challenge that exists to find sales. Having access to consistent and genuine sales opportunities is vital if you want to take your business further and ensure that it has a genuine long-term future ahead of it within business.
How, though, can auto dealerships can use social media to drive sales? To help you do that, though, you need to utilize the power of social media. To help you get on the right track. Here are 4 helpful social media strategies you may want to test out in 2017.
1. Promotions. First off, you can use social media as an effective promotional tool. Not only can it be used to help extend the way that you come across, but it can be used to help make sure that you can make messages concise and clear. With social media you get to push promotions much easier, so that you can easily give people access to the information that they need.
2. Freebies. Also, you can offer great benefits just for social media users. For example, you can offer out freebies or discounts if they provide your dealership with proof that they follow you on social media. It makes it easy to get the attention of people who might be interested in what your business has to offer, making it easier to woo them into dealing with you in the future.
3. Q&A. Give your users on social media a chance to get some answers from you directly. Reputation is everything in the auto trade, and this makes it very easy for you to put together a plan that works. Now, you can give people fast and direct answers from the business meaning that they can easily learn to trust and believe in you a little easier than before.
4. Authority. From providing useful information about the vehicle market to giving yourself an easy chance to dish out some facts, social media makes it very easy for you to show your dealership as a genuine authority worth listening to. For that added touch of authority that makes you stand out from the other dealerships, offering value for free instead of always looking for the sale, your reputation will soar.
So, with this in mind, can you see a reason why your dealership should be looking to invest in social media usage? Don’t delay any longer. It can be the difference between success and stagnation!
photo credit: sludgegulper Dacia Dealership (closed) Blindley Heath Surrey, 1991 via (license)