Helpful Email Marketing Tips for Small Business in 2016
Email is an incredible way of marketing your small business. The visitors connected with you via email always want to hear from you about your upcoming events and new products. They want to establish a long lasting relationship with you through emailing. But to do so you need to know how to connect with your audience in the best possible ways through email.
However, for your convenience below are some of our best email marketing practices that we share with dozens of small businesses owners. Learn how to connect with your audience at the right time.
- Choose an attention grabbing subject line
This is the very first thing that your client will see after receiving the email so it’s highly important to make it interesting enough that it grabs the attention of your clients. It should convince them to open it. So be specific and don’t feel the need of capitalizing every letter. It should just simply persuade the readers to open the email.
- Make your content for your audience’s interest
After choosing an attention grabbing subject line for your email, then comes the turn of content. Your clients after getting attracted to the subject line will open the email and read the inside message. At this point, always remember that when writing an email, your content should always tailor your audience’s interests, not your company’s. Do not just add information about your company, product or service rather ponder upon the interests of your audiences so that the message is read by them.
- Make sure your emails are informative and educational
When writing an email, be sure that you add valuable information that forces the readers to read your email. People don’t take a second to hit the delete button when something doesn’t attract them. So you need to make sure that if you own a small business, your emails need to be 90% entertaining and 10% offer of something. As attention is the currency of today’s market, therefore, coming up with an informative and educational email is the best possible way of advertising your small business in 2016.
- Choose a free email marketing service
Chose a free email marketing service for your small business, like Mail chimp, where you can customize you email design and more importantly you can track the results. You may use the “pre-header” area where you can add a teaser to your email content. It’s the very first thing that a reader will see when your email will pop up in their inbox and if the pre-header text is interesting enough that it grabs the attention of reader then it can make all the difference.
Moreover, create a headline that creates curiosity in the minds of your readers. Share useful content. Don’t only talk about yourself or your company. Instead share a short and interesting story or video with them that lasts long and your users will find beneficial.
- Keep it short and to the point
Usually people don’t have much time to read an email so use a short and to the point message that conveys everything to your readers.