Here Are Some Mobile Marketing Trends You Can’t Afford to Miss!
Our mobile devices has a profound effect on our lives, work environment, and relationships. We bring these extraordinary devices and use them to share great moments with family during the holidays, special events, traveling, gossiping, just to name a few.
So to keep you in the loop of the latest mobile marketing trends we’ve compiled a list of the top 4 mobile marketing strategies you can’t afford to overlook in 2016.
1. Mobile Video Advertisements
The human brain thinks in pictures. So if you haven’t implement any visual marketing techniques into your current online marketing strategy; it’s time to get the ball rolling.
It’s no secret that video marketing is a great first step to creating your own engaging video content. Mobile video advertising is growing rapidly, because it pulls people as well as redirects them to visit the website. Here’s another fun fact, mobile video marketing is expected to reach over $13 billion by 2020.
2. Mobile Payments
People have rapidly shifted to mobile payments. These mobile payments will gain a larger number of consumers by the end of 2016. According to recent report from Forrester, mobile based payments are expected to reach $ 142 billion in volume by 2019.
3. Mobile is Not Only About Your Cellphones
Mobile has gone beyond telecommunication and has reached wearables (ex. Fitbit). Most mobile device are no longer centered on smartphones or tablets. It’s about watches, cars and accessories.
Wearable tech devices will help entrepreneurs and small business owners in finance, consumer packaged goods, and healthcare industry. E-marketer expects wearable tech market to be worth $34 Billion By 2020 and two out of five internet users will use wearables by 2019.
4. Vertical Snap Chat Video Ads
Vertical video advertising is not something new, but this year it has become the hottest trend of mobile marketing. Big brands like Burger King and Macy’s have been running vertical snap chat videos ads that performed quite well and increase the traffic at their website. However, this trend is going to take over this year.
So there you have it. If you have any questions or concerns please drop a comment at the bottom of this page and I’ll answer you asap!
Walford Guilaume | @wallywallstreet