Before you can build a successful social media branding strategy you’ll need to layout your purpose. In other words, what type of conversion are you seeking to accomplish? Are you looking to…
- Promote a Sale/Discount
- Build Your Mailing List
- Attract Advertisers
- Attract Talent
- Encourage Online Visitors to Contact You
- Expand Your Social Reach to Maximize Word of Mouth/Mouse
Once you’ve identified a purpose you’ll need to craft out a strategy then execute it. The following are 4 helpful Instagram tips guaranteed to place you in the right direction:
- Power of Visual Storytelling
Share “real-life” images of your social activities. Provide a sneak peek of what’s new and different about your brand. People are eager to learn more about the growth, culture, and lifestyle of your brand. Be sure each post tells a story.
Nike’s Instagram page is a perfect example of how to humanize your brand on Instagram. Remember, this platform gives you an opportunity to share your brand’s personality with potential clients.
Make an honest effort to connect with your followers and don’t be afraid to be a little transparent. Post videos and photos of beautiful and unexpected moments that you are proud of. Be active on your Instagram page by commenting and using hashtags.
- Tell Me a Little Bit about Yourself
You literally get 150 characters to introduce yourself, so choose wisely. Instagram won’t allow you to hyperlink comments & photo captions. You can only add a link in the bio section of your profile.
Tip: If you’re interested on learning how to center your bio info, this is how you do it!
- Profile Image
It’s important to note that any image you use will be cropped into a circle. Therefore, I highly recommended you use your current logo. Be sure it’s a 150 x 150 pixels image.
- Contest & Giveaways
One of the best marketing techniques to help increasing engagement with your community is through contest and giveaways. You can track contest or giveaway promotions by asking your community to use a specific hashtag (ex. #PinIt2WinIt).